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"Powered by" is a service offers to its strategic partners where we design, host, fulfill, and manage our partners' online stores. Our goal is to provide our partners' customers with the same high level of service and support that's customers have come to expect over the years.

By working with, our partner gains the freedom to focus on their core business while leveraging's years of ecommerce experience as one of the industry's pioneers. is the only company in the home/kitchen market space with the unique combination of ecommerce experience, depth of industry relationships, and breadth of fulfillment capabilities to power our partners to the next level of ecommerce.

For more information about the "Powered by" program - please visit our Customer Service Contact us page and select Business Development or call us at 310-450-3270. Our policy is 100% customer satisfaction and we strive to achieve that goal with every order and contact.

About was founded in 1998 and is based in Marina Del Rey, CA., the leading online marketplace for the kitchen, now operates a number of uniquely branded websites such as, Paula Deen Store, Rachael Ray Store, Pillsbury Store, Betty Crocker Store, Food Network Store, and Calphalon Store. Visit all cookware stores operated by offers its customers access to over 60,000 products for the kitchen as well as recipes, menus, articles and a growing library of user-generated cooking content and online tools. is committed to providing its customers with an exceptional experience and is the recipient of numerous awards for customer satisfaction.

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